PROJECT:
DESIGN SYSTEMS & STYLE GUIDES
ROLE:
CREATIVE DEVELOPMENT INTERN
DATE:
JUN. 2025 - AUG. 2025
LOCATION:
NYC, NY
The Athletic
full time & full time review.
The Problem - Producers of women's soccer podcasts Full Time and Full Time Review lacked a centralized template library, forcing them to recreate graphics for every episode and slowing down production. Inconsistent typography and color palettes also made the shows feel visually disconnected from both The Athletic and The New York Times.
The Solution - I audited 50+ episodes, identified recurring assets, and consolidated the two shows’ style guides into one cohesive system. I refreshed typography and color to align with The Athletic’s brand identity and built a reusable template library across Figma and Photoshop that unified both shows’ visual identities.
The Results
+36% TikTok followers
+64% Instagram views
+70% Instagram followers
Contact for more info.
other projects.
Sponsorship graphics: Designed watermarks and animated capstone cards for partners (T. Rowe Price, eBay, Modelo, Target, BoyleSports) using Photoshop, Premiere Pro, and After Effects.
The Athletic FC Carousel Refresh: Created new carousel templates for TAFC to showcase breaking news, quotes, and stats in a scroll-friendly way.
ERG Logos: Designed internal logos for ERGs (Employee Resource Groups) using bold, inclusive colors and simple, symbolic shapes.
Thumbnail Design + Competitor Research: Gave thumbnails a fresh look across several shows (The Sports Gossip Show, No Free Lunch, Talk of the Devils) and looked into what our competitors are doing to help us stand out.
takeaways.
During my time at The Athletic, I learned how to work cross-functionally with graphics, video, strategic partnerships, and tech teams to meet project needs. I gained experience delivering high-stakes assets under tight deadlines, and adapted to the fast-paced environment of sports media.
